MTN Nigeria, in collaboration with Pan-Atlantic University, has announced the selection of 20 media practitioners for its esteemed Media Innovation Programme (MIP), marking the beginning of the third edition of this transformative initiative. With a rigorous selection process that began on March 23 and concluded on April 10, 2024, the programme aims to foster innovation and excellence in media across Nigeria.

The Media Innovation Programme, a testament to MTN’s commitment to empowering talent and enhancing media professionalism, commenced with the fellows beginning their classes on May 20, 2024, at Pan-Atlantic University. Dr. Ikechukwu Obiaya, Dean of the School of Media and Communication at the university, expressed his enthusiasm for the collaboration, highlighting its relevance in today’s rapidly evolving technological landscape.

“We are delighted to collaborate with MTN Nigeria in empowering talent through the Media Innovation Programme,” said Dr. Obiaya. “This programme aims to cultivate a new generation of media professionals equipped to drive innovation and excellence.”

The six-week-long fellowship, spread over six months, focuses on enhancing the knowledge and skills of media practitioners, enabling them to navigate the dynamic media environment effectively. It emphasizes the strategic use of technology to create impactful content that resonates with audiences.

Tobe Okigbo, Chief Corporate Services and Sustainability Officer at MTN Nigeria, underscored the importance of a vibrant media ecosystem in shaping societal values. “At MTN Nigeria, we recognize the critical role the media plays in shaping our society,” said Okigbo. “MIP is designed to empower media professionals and foster innovation in the industry.”

The fellowship includes a fully-funded certificate programme, offering participants a comprehensive learning experience that includes a study trip to the University of Johannesburg in South Africa, visits to the South African Broadcasting Station, and engagement with innovation hubs to nurture creative ideas. Participants will also have the opportunity to tour the MTN Group Head Office in Sandton, South Africa, gaining insights into global telecommunications operations.

Through this initiative, MTN Nigeria aims to uphold the highest intellectual, ethical, and professional standards, equipping media practitioners with the tools they need to excel in their careers and contribute meaningfully to Nigeria’s media landscape.

As the Media Innovation Programme progresses, it promises to enrich the skills and perspectives of its participants, reinforcing MTN’s commitment to fostering a vibrant and responsible media environment in Nigeria.