Nigerians are among the world’s top social media users, with recent data from Cable.co.uk and We Are Social revealing that the country ranks fifth globally for the average daily time spent online in 2024. According to the figures shared by World of Statistics on X, Nigerians spend an average of 3 hours and 23 minutes per day on social media.

The countries leading in social media engagement are:

1. Kenya: 3 hours and 43 minutes
2. South Africa: 3 hours and 37 minutes
3. Brazil: 3 hours and 34 minutes
4. Philippines: 3 hours and 33 minutes
5. Nigeria: 3 hours and 23 minutes

Other countries with high usage include Colombia (3:22), Chile (3:11), Indonesia (3:11), Saudi Arabia (3:10), and Argentina (3:08).

In contrast, some nations exhibit lower social media engagement, such as Ghana (2:43), Egypt (2:41), and Thailand (2:30). Among European countries, Portugal (2:23), Romania (2:20), and Italy (2:17) also rank lower, indicating significant regional variations in social media usage.

Full List of Average Daily Social Media Usage

1. Kenya – 03:43
2. South Africa – 03:37
3. Brazil – 03:34
4. Philippines – 03:33
5. Nigeria – 03:23
6. Colombia – 03:22
7. Chile – 03:11
8. Indonesia – 03:11
9. Saudi Arabia – 03:10
10. Argentina – 03:08
11. Mexico – 03:04
12. Malaysia – 02:48
13. Ghana – 02:43
14. Egypt – 02:41
15. Thailand – 02:30
16. Bulgaria – 02:26
17. Vietnam – 02:23
18. Portugal – 02:23
19. Romania – 02:20
20. Italy – 02:17

These statistics highlight the growing trend of social media usage across various countries, with Nigeria maintaining a significant presence in the global landscape.