Samsung Electronics has announced a strategic collaboration with streaming giant Netflix to deliver a richer, more immersive viewing experience through the integration of HDR10+ technology on Samsung’s latest TVs and monitors.

The partnership will see Netflix’s expansive library of shows and movies enhanced by Samsung’s HDR10+ high dynamic range technology, now supported on 2025 Samsung Neo QLED, OLED, and Lifestyle TVs, as well as select 2024 monitor models.

“HDR10+ enhances the way we watch content, delivering deeper contrast and more vibrant colours for a truly cinematic experience,” said Taeyong Son, Executive Vice President of Samsung’s Visual Display Business, in a statement released via the company’s official website. “We are excited to bring this technology to Netflix’s 300 million-plus members and will continue collaborating with various partners to expand HDR10+ support across our product lineup and the broader streaming ecosystem.”

Developed by Samsung, HDR10+ is a next-generation HDR format that dynamically adjusts brightness and contrast on a scene-by-scene basis. This allows for more accurate color reproduction and sharper image clarity, ensuring that content is presented exactly as intended by its creators.

The integration will allow users to enjoy an expanded library of HDR10+ content on supported Samsung displays, delivering more realistic images with enhanced depth and detail. The feature is set to be available on the 2025 lineup of Samsung Neo QLED, OLED, and Lifestyle TVs, as well as the company’s 2025 and select 2024 monitor models. Support for additional models is expected in the near future.

This partnership signals a major step forward in Samsung’s efforts to make HDR10+ a standard in premium content delivery. Alongside Netflix, the tech giant is working with a growing network of industry partners to broaden adoption of the format across both hardware and streaming platforms.

As streaming services continue to compete on content quality and viewer experience, the move further cements Samsung’s position at the forefront of display innovation—bringing cinema-quality visuals into millions of living rooms worldwide.