With the streaming market more saturated than ever, Apple TV Plus continues to position itself as a premium destination for original content. As consumers weigh their options in an increasingly crowded field, Apple’s streaming service offers a simplified pricing model, high-end features, and a curated slate of award-winning programming. Here’s what subscribers can expect in 2025.
Pricing and Features
Unlike major competitors such as Netflix and Disney+, Apple TV Plus offers a single, ad-free subscription plan, priced at £8.99 / $9.99 per month. The service supports up to 4K resolution, includes spatial audio, and allows Family Sharing with up to five users—all at no extra cost.
Apple’s minimalist approach to subscription tiers has helped differentiate the service, particularly for those looking to avoid ads and complex upgrade paths.
Free Trials and Promotional Offers
There are still several ways for new users to try the platform without paying upfront:
- Device Purchase Trial: Customers who buy a new iPhone, iPad, Mac, or Apple TV typically receive a free trial of Apple TV Plus, which appears automatically when logging into the Apple TV app using the associated Apple ID.
- Seven-Day Trial: New subscribers can also access a one-week free trial through the Apple TV app or a web browser.
Bundled Discounts with Apple One
For those already using other Apple services, Apple One continues to be the most economical way to include Apple TV Plus in a broader subscription package.
| Plan | Price (UK / US) | Services Included | iCloud Storage | Users |
|---|---|---|---|---|
| Individual | £18.95 / $19.95 | Apple Music, Apple Arcade, Apple TV Plus, iCloud+ | 50GB | 1 |
| Family | £24.95 / $25.95 | Same as above, shared with up to six users | 200GB | Up to 6 |
| Premier | £36.95 / $37.95 | Adds Apple Fitness+, Apple News+, and 2TB of iCloud+ | 2TB | Up to 6 |
Additionally, students subscribing to the Apple Music Student Plan at £5.99 / $5.99 per month receive Apple TV Plus for free, making it one of the best streaming deals currently available.
Original Programming: Series and Documentaries
Apple TV Plus has built its brand on a portfolio of high-production-value original content. Its growing list of acclaimed series includes Emmy- and Peabody-winning titles, with new entries continuing to drive subscriptions.
Flagship Series:
- Ted Lasso
- Severance
- The Morning Show
- Silo
- Slow Horses
- Shrinking
- Mythic Quest
- Platonic
- Masters of the Air
Recent Highlights (2025):
- Dope Thief
- Prime Target
- The Studio
- Love You To Death
- Where’s Wanda?
- The Completely Made-Up Adventures of Dick Turpin
Documentaries and Non-Fiction:
- Hollywood Con Queen
- Messi Meets America
- Cowboy Cartel
- The World vs Boris Becker
- Super League: The War For Football
- Earth At Night In Colour
Apple Original Films
Apple TV Plus also maintains a growing film catalog, with several high-profile theatrical releases and exclusive streaming debuts. Notable titles include:
- Killers of the Flower Moon
- Napoleon
- Coda (Academy Award Winner)
- Argylle
- Fly Me to the Moon
- The Greatest Beer Run Ever
- The Beanie Bubble
- Tetris
- Ghosted
- The Gorge
- Wolfs
Is Apple TV Plus Worth It in 2025?
For viewers seeking high-caliber storytelling and a streamlined, ad-free experience, Apple TV Plus remains one of the most compelling streaming services on the market. While its library is smaller than some competitors, its emphasis on originality, quality, and seamless integration with Apple’s ecosystem continues to resonate with subscribers.
Combined with competitive pricing, generous trial options, and value-packed bundles via Apple One, Apple TV Plus stands out as a premium platform offering a strong return on investment in 2025.
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